Are You Accidentally Sabotaging Your Online Presence by Googling Yourself? Find Out Now.

You’ve poured your heart and soul into crafting the perfect ad. You’ve targeted your audience with laser precision and launched your Google Ads campaign with the kind of excitement that could fuel a rocket launch. Now, the question burns: Is it working? The natural instinct? Reach for your phone and Google those precious keywords, right? Hold on a sec, there’s a better way! Here’s why self-Googling is like spying on your own ads, and how it gives you a distorted view and ultimately, won’t tell you the whole story.

Why Googling Yourself Skews Results

  • Personalised Results: Google tailors search results based on your location, browsing history, and even your past interactions with your own website. This means you’re not seeing what a typical user would.
  • Limited & Inconsistent Data: Your own searches only provide a tiny snapshot of your ad’s performance. One impression doesn’t tell you anything about click-through rates or conversions, which are the real indicators of success.
  • Impression Does Not Equal Click: Seeing your ad pop up is exciting, but it doesn’t mean people are actually clicking on it. You need access to the hard data behind the scenes to know if your ad is resonating with your target audience and driving clicks that can lead to conversions.
  • The Cost Factor: Each time you search for your ads and click on them, you’re potentially driving up your own costs, especially if you’re not logged in to your Google Ads account.

What to Do Instead

To get a true picture of your Google Ads performance, you need proper tools:

  • The Google Ads Dashboard: This is your mission control. It provides detailed metrics on impressions, clicks, cost-per-click, conversions, etc.
  • Search Term Reports: This shows you exactly what search terms people are using when your ad triggers – you might find valuable new keywords or discover irrelevant ones to exclude.
  • Analytics: Combine your Google Ads data with your website analytics for a comprehensive view of how your ads are driving traffic and conversions throughout the buyer’s journey.

The Psychology Factor

There’s also a mindset shift needed. It’s tempting to get wrapped up in chasing immediate gratification from seeing your ad at the top of the results page. But remember:

  • Patience is Key: It takes time for Google Ads campaigns to optimise and gather enough data for you to make informed decisions.
  • Focus on the Big Picture: Your end goal isn’t just visibility, it’s generating qualified leads and sales. Prioritise metrics that reflect that long-term objective.
  • Quality Over Quantity: Don’t get caught up in vanity metrics like impressions or clicks. Instead, focus on metrics that matter, like qualified leads and conversions.

The Takeaway

Checking your Google Ads performance is vital, but resist the urge to self-Google. Rely on the tools designed to provide accurate, actionable insights. Let the data guide your decisions, not the momentary thrill of seeing your ad in the wild. After all, you want results, not an ego boost!

Take the first step toward a successful online presence!

Running a Google Ads campaign can be daunting, but with our expert assistance, you can navigate the complexities with ease. Let us help you craft a targeted strategy, optimise your ads, and track your results. Together, we’ll drive qualified traffic to your website and boost your business growth. (and with our live reporting systems you won’t have to ever google yourself to find out how it’s going.)

Contact us today to schedule a consultation and get your Google Ads campaign up and running in no time!

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About Avram Parker
Hey there! I’m Avram Parker, and I’ve spent the better part of my career navigating the ever-changing landscape of digital marketing. With a background in both creative and analytical disciplines, I’ve found a real sweet spot in helping businesses connect with their audiences in meaningful ways. Marketing isn’t just about tactics; it’s about storytelling, building relationships, and delivering real value. That’s the philosophy I bring to my work with clients, and it’s what I aim to share in my posts here on Marketing Jumpstart. When I’m not strategizing or writing, you can usually find me catching a flick at a local cinema, getting lost in creating a new piece of art (painting is my current obsession!), capturing the world through my lens, or spending quality time with my family. They’re my biggest supporters and my source of endless inspiration. Thanks for stopping by, and feel free to reach out if you have any questions or just want to chat marketing!