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Plain-English marketing advice from people who do the work every day. No jargon, no hype, and nothing you have to sign up for to read.
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Latest
SEO Repair: Why Fixing Past SEO Mistakes Matters More Than Chasing New Rankings
read the article: SEO Repair: Why Fixing Past SEO Mistakes Matters More Than Chasing New RankingsA lot of business owners come to us asking the same question: “How do we rank higher on Google?” It’s a fair question, but sometimes it’s the wrong one. Before you can improve your SEO, you…
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AI Won’t Replace Experience. It Amplifies It.
read the article: AI Won’t Replace Experience. It Amplifies It.AI website development in Perth is moving fast. Speed is not the problem. Experience is what keeps an AI-built website…
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Wollaston Theological College Website Rebuild
read the article: Wollaston Theological College Website RebuildThe client requested a website their team could easily manage to update and modify centre projects.
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Generative Internet Optimisation (GIO): Or, Why “Best Real Estate Agent Insert Suburb Here” Is Finally Losing Its Grip
read the article: Generative Internet Optimisation (GIO): Or, Why “Best Real Estate Agent Insert Suburb Here” Is Finally Losing Its GripGenerative engine optimisation, which I call GIO for Generative Internet Optimisation, is about being the answer when AI does the…
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Branding Basics: From Burnt Cows to Billion-Dollar Logos
read the article: Branding Basics: From Burnt Cows to Billion-Dollar LogosBranding basics, minus the mysticism. Branding is simply making yourself recognisable, and it has a history that starts with burnt…
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How to Un-Beige Your Brand: Bringing Life, Character & Care Back Into Your Business
read the article: How to Un-Beige Your Brand: Bringing Life, Character & Care Back Into Your BusinessHow to refresh your brand when everything is fine and nothing is great. Not a rebrand, not a new logo,…
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Alien Earth, Small Biz, and the Art of Not Getting Eaten
read the article: Alien Earth, Small Biz, and the Art of Not Getting EatenI’ve been watching the new series ‘Alien: Earth’, and let me tell you, nothing makes you appreciate the chaos of…
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AI, Avatars and Algorithms: Why Your Digital Strategy Deserves a Human Touch
read the article: AI, Avatars and Algorithms: Why Your Digital Strategy Deserves a Human TouchDigital marketing is transforming at a pace that’s hard to keep up with. Even for the most seasoned leaders, the…
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Branding and Authenticity: The Key to Building Trust and Loyalty
read the article: Branding and Authenticity: The Key to Building Trust and LoyaltyI’ve always been fascinated by how some brands manage to create such strong emotional bonds with their customers. It’s not…
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Why Website Design Is Crucial for Small Businesses
read the article: Why Website Design Is Crucial for Small BusinessesSmall business website design is not a nice-to-have. When you are wearing every hat, a professional website is the one…
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