Let's talk brand strategies with
BRAND PERSONALITIES
Are you confused about branding?
How do you stand out from the crowd and connect with your customers?
Insights from psychology suggest feelings and identities have more influence on what brands are selected than objective factors such as product quality or cost.
The Brand Personalities are based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung. We can use these in branding a business to help guide your marketing efforts.
The 12 Personality Archetypes
The Neighbour
Purpose: To be accepted and belong.
Welcoming and inviting, The Neighbour is often family focused and generally serves a basic need that is not extravagant or over the top.
Welcoming and inviting, The Neighbour is often family focused and generally serves a basic need that is not extravagant or over the top.
The Innocent
Purpose: To live in harmony.
They enjoy the simple things. They will stop to smell the roses and smile at strangers. Free of corruption, the Innocent seeks harmony in the world.
They enjoy the simple things. They will stop to smell the roses and smile at strangers. Free of corruption, the Innocent seeks harmony in the world.
The Explorer
Purpose: To enjoy freedom, adventure and discovery.
The Explorer is constantly seeking self-realisation. They want to discover, explore and be themselves. They yearn for freedom, being able to be who they want to be without boundaries.
The Explorer is constantly seeking self-realisation. They want to discover, explore and be themselves. They yearn for freedom, being able to be who they want to be without boundaries.
The Caregiver
Purpose: To help others.
The Caregiver aims to make people feel secure or nurtured and is focused on generosity and compassion. Caregiver brands give entirely of themselves to make sure others are taken care of.
The Caregiver aims to make people feel secure or nurtured and is focused on generosity and compassion. Caregiver brands give entirely of themselves to make sure others are taken care of.
The Ruler
Purpose: To be a role model.
The Ruler takes control and is motivated by maintaining high standards and priding themselves on being a leader in their industry.
The Ruler takes control and is motivated by maintaining high standards and priding themselves on being a leader in their industry.
The Magician
Purpose: To transform the ordinary into the extraordinary.
The Magician is often very successful serving as catalysts for change. They uncover solutions to create something from nothing — or turn a mess into a miracle.
The Magician is often very successful serving as catalysts for change. They uncover solutions to create something from nothing — or turn a mess into a miracle.
The Rebel
Purpose: To shake up the status quo.
The Rebel makes others uncomfortable with the status quo in hopes of evoking change, whether personally or for a greater community.
The Rebel makes others uncomfortable with the status quo in hopes of evoking change, whether personally or for a greater community.
The Entertainer
Purpose: To make people feel good, lighten the mood and enjoy themselves.
The Entertainers have the ability to diffuse situations by using their quick wit and humour.
The Entertainers have the ability to diffuse situations by using their quick wit and humour.
The Seducer
Purpose: To make people feel special.
The Seducer is all about intimacy and connection, and to make their customers feel special by creating close and lasting relationships, to achieve intimacy, luxury or indulgence.
The Seducer is all about intimacy and connection, and to make their customers feel special by creating close and lasting relationships, to achieve intimacy, luxury or indulgence.
The Sage
Purpose: To find the answers to their questions.
The Sage Brand Personality is constantly seeking the truth. They tend to be perfectionist, don’t settle for anything but what is right and true.
The Sage Brand Personality is constantly seeking the truth. They tend to be perfectionist, don’t settle for anything but what is right and true.
The Creator
Purpose: To see new ideas take shape and to see visions realised.
The Creator loves anything unique or unusual. They strive to demonstrate their unconventional thinking, innovation and individuality.
The Creator loves anything unique or unusual. They strive to demonstrate their unconventional thinking, innovation and individuality.
The Hero
Purpose: To improve the world.
They inspire others to believe in themselves as much as The Hero believes in them. They inspire, motivate and cheerlead their customers to do more, be more and have more.
They inspire others to believe in themselves as much as The Hero believes in them. They inspire, motivate and cheerlead their customers to do more, be more and have more.
Brand personalities are a powerful tool in the transformation of brands that stand out from the crowd & have meaning to your customers.
To start this process, we have a quiz for USD$39 to help you identify which kind of personality your brand has; a Brand Archetype or Primary Personality.
This will help give people who look at your company something they can relate it to so they know if it is aligned to their wants and needs as a customer.
