Disruptive? Delicate? Transformative?

What is YOUR brand personality?

"The authentic you is the version who shows up today."
Ming Johanson
CEO of Marketing Jumpstart

Brands Based In Psychology

Insights from psychology suggest feelings and identities have more influence on what brands are selected than objective factors such as product quality or cost.

Meet the 12 Personality Archetypes

Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we can use these in branding a business. By doing this it gives them attributes that can enhance or cement their message and give people an idea about who they are as individuals which is often lost when being marketed to everyone at once. The personalities come from different motivations for observers with each archetype having its own set of strengths and weaknesses.

Brand personalities are a powerful tool in the transformation of brands that stand out from the crowd & have meaning to your customers. 

To start this process, we have a quiz for USD$39 to help you identify which kind of personality your brand has; a Brand Archetype or Primary Personality. This will help give people who look at your company something they can relate it to so they know if it is aligned to their wants & needs as a customer.

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Learn more about each personality.

The Neighbour

Empathetic, Unpretentious & Resilient.

The Neighbour purpose is to be accepted & belong.

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The Innocent

Idealistic, optimistic & hopeful.

The Innocent purpose is to live in harmony.

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The Explorer

Independent, Authentic & Curious.

The Explorer purpose is to enjoy freedom & adventure.

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The Caregiver

Compassion, nurturing & dedication.

The Caregiver purpose is to help others.

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The Ruler

Empathetic, Unpretentious & Resilient.

The Ruler purpose is to be a role model.

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The Magician

Intuitive, insightful & inspiring.

The Magician purpose is transform the ordinary.

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The Rebel

Intuitive, insightful & inspiring.

The Rebel’s purpose is to shake up the status quo.

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The Entertainer

Playful, Spontaneous & Humorous.

The Entertainer purpose is to make people feel good.

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The Seducer

Appreciative, Passionate & Committed.

The Seducer purpose is to make people feel special.

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The Sage

Intuitive, insightful & inspiring.

The Magician purpose is transform the ordinary.

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The Creator

Expressive, original & imaginative.

The Creator purpose is to see visions realised.

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The Hero

Determined, Achievement-Oriented & Focused.

The Hero purpose is to improve the world.

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