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BRAND PERSONALITIES

Are you confused about branding?

How do you stand out from the crowd and connect with your customers?

Insights from psychology suggest feelings and identities have more influence on what brands are selected than objective factors such as product quality or cost.

The Brand Personalities are based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung. We can use these in branding a business to help guide your marketing efforts.

The 12 Personality Archetypes

neighbour
Neighbour
innocent
Innocent
explorer
Explorer
caregiver
Caregiver
ruler
Ruler
magician
Magician
rebel
Rebel
entertainer
Entertainer
seducer
Seducer
sage
Sage
creator
Creator
hero
Hero

Brand personalities are a powerful tool in the transformation of brands that stand out from the crowd & have meaning to your customers.

To start this process, we have a quiz for USD$39 to help you identify which kind of personality your brand has; a Brand Archetype or Primary Personality.

This will help give people who look at your company something they can relate it to so they know if it is aligned to their wants and needs as a customer.