Based on the concepts of 12 Personality Archetypes by Swiss psychologist Carl Jung, we can use these in branding a business. By doing this it gives them attributes that can enhance or cement their message and give people an idea about who they are as individuals which is often lost when being marketed to everyone at once. The personalities come from different motivations for observers with each archetype having its own set of strengths and weaknesses.

Brand personalities are a powerful tool in the transformation of brands that stand out from the crowd & have meaning to your customers. 

To start this process, we have a quiz for USD$39 to help you identify which kind of personality your brand has; a Brand Archetype or Primary Personality. This will help give people who look at your company something they can relate it to so they know if it is aligned to their wants & needs as a customer.