Business strategy and fractional CMO
A Head of Marketing, without the full-time salary.
Can’t justify a full-time marketing executive, but tired of guessing your way through growth? A Fractional CMO gives you senior strategy and leadership part-time. Meet Ming Johanson and the Marketing Jumpstart team: your outside marketing brain, minus the six-figure hire and minus the hype, jargon or bullshit.
20+ years scaling businesses · No lock-in contracts · Real reply within 24 hours · Perth-based, remote Australia-wide
The gap most businesses fall into
Too big to wing it. Too lean for a $180k hire.
A full-time CMO is a huge commitment. A random freelancer gives you tactics with no strategy. A Fractional CMO sits right in between: executive-level marketing leadership, scaled to what you actually need.
Full-time CMO
✕ $150k to $200k+ salary, super and on-costs
✕ Months to recruit, risky if it’s the wrong fit
✕ Fixed overhead whether you’re busy or quiet
✕ Locked in, hard to unwind
Fractional CMO
✓ Senior strategy at a fraction of the cost
✓ Start fast, scale up or down as needs change
✓ Pay for the leadership you actually use
✓ No lock-in, we earn the relationship
From $275, no lock-in contracts
Expertise that drives results
20+ years of hands-on experience across industries, with a proven track record of navigating growth and delivering tangible results.
Strategic vision
Not just execution: strategic roadmaps tailored to your goals, whether that’s market reach, brand awareness or customer engagement.
Customised and scalable
One size doesn’t fit all. From marketing audits to targeted campaigns, a flexible team that grows with you.
Built on collaboration
Ming and the team work as an extension of your internal team, with open communication and transparency every step.
How it works
From guesswork to a clear roadmap.
You’ll always understand what you’re paying for and why. If you don’t know what you’re paying for, we haven’t done our job.
01
Discovery session
A 30-minute conversation with Ming to understand your business, your goals and where growth is stalling.
02
Marketing audit
A comprehensive look at what you’re doing now, what’s working, what’s wasting money, and where the opportunities are.
03
Strategic roadmap
A tailored plan with clear priorities aligned to your long-term goals, not a generic template.
04
Lead and optimise
Ming and the team drive execution and keep optimising, scaling the engagement up or down as your needs change.
Local leadership, wherever you are
Senior marketing strategy, on your side of the country.
Based in Perth and working remote across Australia since before the pandemic made it cool, we bring executive-level marketing leadership to businesses that would never find it locally, without the big-city agency price tag or the full-time headcount.
Perth-based Local strategy that understands the WA market and how your customers actually buy.
Australia-wide Remote-first from day one, servicing clients right across the country.
Extra hours A team across time zones gives your business coverage on either side of the workday.
One partner Strategy, web, SEO and ads under a single roadmap. No coordinating five vendors.
Someone asks an AI…
“Who offers a Fractional CMO for small businesses in Perth without locking you into a contract?”
✦ …and your business is the one it names.
Standalone service, no ongoing engagement required
Not ready for a CMO? Start with a Digital Health Check.
A one-off audit report that shows you exactly where your business stands, before you commit to anything. Delivered in-house, in plain English, with clear priorities you can act on whether you work with us further or not.
Digital audit
A full review of your website, SEO, ads and online presence: what’s working, what’s leaking money, and what to fix first.
Risk assessment
Where your marketing and digital operations are exposed: single points of failure, dependencies, and gaps that could bite later.
Data governance
How your business collects, stores and uses customer data, with practical steps to keep it clean, compliant and under control.
Cyber security check
A check of the essentials: accounts, access, backups and site security, so an easy-to-avoid breach doesn’t undo your growth.
Why business owners stay
No lock-ins. No jargon. No bullshit.
you’re never trapped
No lock-in contracts, ever. We keep your business by being worth keeping, not by holding your website hostage.
you’ll actually understand it
We explain everything in plain English. If you don’t know what you’re paying for and why, we haven’t done our job.
you’ll hear back
A real human reply within 48 hours, usually by text, then email, then phone. No ticket queues, no black holes.
Straight answers
Fractional CMO questions, answered honestly
If yours is not here, ask us directly. A human will answer within 48 hours.
What exactly is a Fractional CMO?
An experienced Chief Marketing Officer who works with your business part-time. You get the strategy and leadership of a Head of Marketing, setting direction, priorities and the roadmap, at a fraction of a full-time executive salary.
How is this different from a marketing agency?
Most agencies execute tasks. A Fractional CMO leads: strategy and priorities first, then making sure execution actually serves your goals. Ming works with you as an extension of your team, not just for you.
Who is Ming Johanson?
Ming leads Marketing Jumpstart and has 20+ years scaling businesses across many industries, from startups to established enterprises. She crafts strategic roadmaps tailored to each business rather than one-size-fits-all campaigns.
Do you lock me into a contract?
No. We keep your business by being worth keeping, not by holding you to a long lock-in. The engagement is flexible and scales up or down as your needs change.
What does it cost?
Engagements start from $275 and scale to the level of leadership you need. We’ll scope it with you on a free call so you only pay for what genuinely helps. No surprises.
Can I get an audit without signing up for the CMO service?
Yes. The Digital Health Check is a standalone, one-off report: digital audit, risk assessment, data governance and a cyber security check, all delivered in-house. There’s no obligation to continue with an ongoing engagement afterwards.
Two ways to start
Book the call, or start with the audit.
Ready for senior marketing leadership? Book a free 20-minute discovery session with Ming Johanson. Just want to know where you stand first? Request the standalone Digital Health Check. Either way, no pitch-slapping.
Or contact us, and you’ll hear from a human within 24 to 48 hours.