Fractional CMO service
A chief marketing officer, without the full-time salary.
Get Ming Johanson and the Marketing Jumpstart team as your part-time CMO: 20+ years of scaling businesses, a strategic roadmap built for yours, and a whole marketing team that grows with you. No lock-in contracts, no jargon, no bullshit.
No lock-in contracts · 20+ years scaling businesses · Strategy and execution under one roof · Working remote across Australia
Why a fractional CMO
You do not need a full-time executive. You need executive thinking.
A full-time CMO costs a six-figure salary before they have spent a dollar on marketing. Most growing businesses do not need that. They need someone senior to own the strategy, direct the budget, and be accountable for results, for a fraction of the cost. That is what this service is.
Strategic roadmap
Not a pile of campaigns. A plan built around your goals, your market and your numbers, so every marketing dollar has a job.
Results that compound
Twenty-plus years of scaling businesses across industries, from startups to established enterprises, applied to yours.
Customised, not templated
One size fits nobody. Audits, campaigns and priorities are tailored to your specific challenges and opportunities.
A team that scales with you
You get a CMO plus the Marketing Jumpstart team behind her: design, web, SEO, ads and content, switched on as you need them.
How we work
No mystery. Four honest steps.
You’ll always understand what you’re paying for and why. If you don’t know what you’re paying for, we haven’t done our job.
01
Discovery and audit
We start with where you actually are: what’s working, what’s leaking money, and what your market looks like. Then we tell you the truth about it.
02
Roadmap and priorities
A strategic plan tied to your long-term goals: market reach, brand awareness, customer engagement, in the order that will move your numbers.
03
Execute with our team
Strategy without execution is a slide deck. The Marketing Jumpstart team builds, launches and runs the work, with Ming directing it.
04
Measure and adjust
One clear report on what moved, what it means for your business, and what we’re doing next. The plan evolves as you grow.
An extension of your team
We work with you, not just for you.
A fractional CMO only works if it feels like they’re inside the business, not visiting it. Ming and the team plug into your meetings, your tools and your decisions, with open communication the whole way.
In the room. Leadership meetings, planning days, big decisions: your CMO is there for the ones that matter.
Your team, levelled up. If you have marketing staff, they get senior direction and mentoring instead of working in the dark.
Transparent always. You see the plan, the spend and the results. Nothing happens behind a curtain.
From the founder
Twenty years across tech, marketing and agency work, applied to one business at a time: strategy, execution and an honest read on what will actually grow it.
✦ Ming Johanson, fractional CMO
What your fractional CMO can own
Strategy to execution, one accountable person.
Marketing strategy and budget
Brand positioning
Campaign direction
Website and SEO
Google and Meta advertising
Content and social media
Marketing team mentoring
Reporting and analytics
Agency and supplier wrangling
Why business owners stay
No lock-ins. No jargon. No bullshit.
you’re never trapped
No lock-in contracts, ever. We keep your business by being worth keeping, not by holding your website hostage.
you’ll actually understand it
We explain everything in plain English. If you don’t know what you’re paying for and why, we haven’t done our job.
you’ll hear back
A real human reply within 48 hours, usually by text, then email, then phone. No ticket queues, no black holes.
Straight answers
Fractional CMO questions, answered straight.
If yours is not here, ask us directly. A human will answer within 48 hours.
What exactly is a fractional CMO?
A senior marketing executive who works with your business part-time. You get the strategic thinking and accountability of a chief marketing officer, at a fraction of the cost of hiring one full-time.
How much time do we get?
It depends on what your business needs: some clients want a strategy day a month, others want Ming across the business every week. We scope it together on the first call and it can flex as you grow.
Who actually does the work?
Ming owns the strategy and direction. Execution is handled by the Marketing Jumpstart team, or by your own staff with our direction, whichever mix suits your budget and setup.
Is there a lock-in contract?
No. Like everything we do, the engagement is month to month. If we’re not earning our keep, you can leave, which is exactly why we make sure we are.
We already have a marketing person. Does this still fit?
Often that’s the best fit of all. Your marketer gets senior direction, mentoring and a plan, and you get more from the salary you’re already paying.
Ready when you are
Let’s get your business scaling.
Book a free 20-minute call with Ming. You’ll leave with at least one thing you can act on this week, whether we work together or not.
Or contact us, and you’ll hear from a human within 24 to 48 hours.