THE CLIENT
Frost & Associate signed up with us in early 2021 looking to increase their potential reach and to direct people to services that otherwise weren’t being targeted previously. Throughout our unique three-phase growth strategy, we increased their reach and business with no sign of slowing down.
We are so proud of this campaign and how well this has scaled. Through an integrated SEO and Google ad strategy we have opened up online marketing for these great clients.
WHAT WE DID
- Google Ad Strategy
- Google Ads
WHAT IT CAME TO
From our advertising we saw a reported increase of as many as 90 unique contacts a week!
Google Ads Breakdown
How it Started vs How its Going
We took the numbers from our Phase One testing and compared them with the results we are seeing come from the ads now after completing .
Increased Clicks by 166%
Increased Impr by 301%
Reduced CPC by 67%
Increased CTR by 477%
DEMYSTIFYING THE NUMBERS
Clicks – These are forms of interaction with the ads. Calls, Site Visits, Location Actions. Basically the sign that humans are looking at your stuff.
Conversion Rate – The percentage of traffic that reached a conversion point such as purchase or contact.
Cost Per Click (CPC) – CPC’s are a great tool for us and something we have excelled at getting down within our new phase system. Literally CPC is the potential of an ad to conversions per dollar in your budget thereby making it go further.
Click Through Rate (CTR) – CTR’s are the percentage of clicks per impression essentially. We use this as our benchmark for the success of everything before. Simplifying these numbers is sometimes tricky but being able to track the progression and watch that number rise is invaluable.
