November can be a difficult time for most businesses, but this particular funeral directors experienced a different reality. Thanks to our data-driven approach to their Google Ads, the company saw a whopping $70,000 increase in profits year over year. And to top it off, we were able to reduce their monthly ad spend by at least 50%.
But it wasn’t just about the numbers. Our client has been a trusted funeral director in their city for over 30 years, providing comfort and relief to families during the hardest of times. They understand the stress and grief that come with losing a loved one and their mission is to make the process of dealing with funeral services easier for their clients.
“That’s where we come in”. Here at Marketing Jumpstart our expertise in Google Ads meant that we spotted that fake accounts were targeting the client, and badly managed trends were resulting in poor advertising performance.
Our process is a three phase system which allows us to develop the advertising campaign, learning the business’s target audience, values, and products. We find magic happens during the first phase, which we call the learning phase. We dive into the data and use our Sherlock Holmes-like detective skills to define our audience and find those qualified leads or sales. It’s like a treasure hunt, but instead of gold, we’re searching for those valuable customers that will help take your business to the next level.
Next up, is the iterative phase. This is where we build upon the foundation we laid in the learning phase and make calculated decisions to drive our clients to new heights. It’s like a game of Tetris, but instead of blocks, we’re stacking up those conversions.
And finally, the macro phase is where we take the developed campaign and zoom way in to make micro-adjustments for the best possible performance. It’s like a game of Jenga, but instead of wooden blocks, we’re fine-tuning the campaign to perfection.
We used the data from this three phase approach to repair the ad accounts and cure the symptoms of poorly managed trends, then triaged and hunted down details on the black hat root cause. Through careful analysis and testing, we determined the sources and then fixed the issues through selective banning of location specific site visitors, repaired the authority of the ad account, and sorted out the poorly managed trending. We leveraged our body of knowledge to find the best solution for our client and make their ad spend work harder for them.
The results speak for themselves. The increased profits, coupled with the reduced ad spend, are a testament to the effectiveness of our data-driven methods. This Funeral Directors business is a prime example of how a well-managed ad account can make all the difference for a business.
The Managing Director of this client said it best, “We provide comfort and relieve stress. We fill in the gaps and take on the responsibility for our clients when their world has been turned upside down. We make the hard goodbyes easier. We’re around for you.” And now, with our help, they are around for their clients in an even bigger way.
We are thrilled to have helped our client achieve their goals and make a difference in the lives of their clients. Our three-phase system – learning, iterative, and macro allowed us to provide the best solution for their ad account and make their ad spending work harder for them. The future is bright for our client and we can’t wait to see what else we can achieve together. If you’d like to chat to us about how we can help you with your Google Ads, just click here to fill out our contact form.