THE CLIENT
SEO for medical clinics has a particular problem: competitors bidding on and copying your practice name. This is how we fixed it for GP After Hours in Mount Lawley.
The client came to us mid-pandemic when they realised they were no longer ranking for their own business name.
Competitors and adjacent businesses were using questionable advertising practices to push their own ranking up including adopting branding elements from GP After Hours and hijacking the company name.
With no legal avenues to explore, SEO (Search Engine Optimisation) countermeasures were put in place.
WHAT WE DID
- Aggressive Organic SEO Campaign
WHAT OUR CLIENT HAD TO SAY
The Marketing Jumpstart team have been a tremendous support during this catastrophic time for many businesses. I’m always supported by the team, especially when our GP After Hours Mount Lawley surgery was confronted with competitors engaging in aggressive marketing tactics. Without their efforts we would have lost a large segment of our core market that finds us through Google.
SEO for medical clinics and brand-name protection
SEO for medical clinics usually starts with the basics, but for GP After Hours the urgent job was defending the practice name itself. When adjacent businesses borrow your branding and outrank you for your own name, patients who already know you cannot find you. The fix was a mix of on-page work, local listings, consistent business information and content that made Google certain which clinic was which. If your clinic is losing its own name in search, our SEO service and website support can put the countermeasures in place. Book a free 20-minute call to check where you stand.
