THE CLIENT
An Easter marketing campaign that kept a chocolatier trading through the first COVID lockdown. Perfection Chocolates and Sweets is a third generation family business in Rose Bay, NSW.
Perfection Chocolates & Sweets is a third generation chocolatier located in Rose Bay, NSW. In 2020 when the COVID-19 became a global pandemic, Perfection Chocolates were affected like many small businesses around Australia.
WHAT WE DID
- Digital Marketing Strategy
- Facebook Advertising Campaign
- Creation of Marketing Media
THE RESULTS
The Facebook campaign generated $4,248.23 through the client’s website and an additional $2,000 in phone orders. The total revenue generated was $6,248.23.
The advertising campaign on Facebook cost $1138.31 thus setting this campaign’s ROI at 427%.
What retailers can take from this Easter marketing campaign
An Easter marketing campaign only works if the timing, the offer and the ordering process line up. For Perfection Chocolates the lift came from moving quickly, giving customers a simple way to order and putting a modest Facebook budget behind products people already loved. The same approach suits any seasonal retailer: a clear offer, a working online shop and targeted Meta advertising or Google Ads in the weeks that matter. If you have a seasonal peak coming up, book a free 20-minute call and we will map out the campaign with you.
