Search engine optimisation (SEO) makes your blog content more visible on search engine results pages (SERPs.)
Optimising your blog for SEO is about more than just writing. A survey of 1067 bloggers conveyed that SEO is their second most prominent method of generating traffic. Organic search has a higher average share than other channels, such as paid advertising or social media. Organic search has the highest average percentage of revenue generated (44.6%) across B2B, retail, media, technology, and travel industries. Also, SEO contributes 53% of all web traffic, compared to 27%, 15%, and 5% from other paid and organic social channels.
Publishing correctly and consistently means following specific guidelines when posting on WordPress platforms. Some essential tasks in optimising a blog post include target keyword research, internal and external linking, on-page optimisation, and SEO blog writing. Here are several ways to achieve better results regarding SEO blog writing.
1. Research Target Keywords.
Keywords are the fundamental building blocks of SEO. Every post you write should target a primary keyword or phrase most relevant to your article’s topic. When possible, it’s best to use not just one but several keywords for different search engines so they can rank higher on their separate rankings lists. To find the best keyword choice for your post and search engine success, use Google’s keyword tool and additional tools like SEMrush and Moz can help if it’s in your budget.
Keywords are the foundation of your content. Knowing the keywords and their regularity of being searched will help ensure a successful ranking for any page or post on search engines like Google with high traffic rates.
2. Include a Captivating Title & Image.
A great title uses blog SEO best practices, which means it is seen easily by search engines and will make readers want to read the entire post.
A good title is a concise and eye-catching one. It should provide the reader with enough information about what they’ll find in your post but not so much that it distracts them from reading or takes too long to read.
Visuals attract most people, so including images in your blog is an excellent way to entice people into reading your article. Some best practices when using images are to describe the image and be specific, add context related to the page’s topic, and keep your alt text to fewer than 125 characters. Alt text helps Google better understand what the images are and what the webpage is about; this can help increase the chances of your photos appearing in image search results.
3. Write For Your Audience First.
We suggest using Grammarly as a resource to help improve your writing. Remember that most of your readers will only skim through the post, so make it easy for them. Make sure everything is scannable; this means formatting your writing, dot points and numbered lists are excellent ways and thinking about visuals wherever possible because people love seeing things come alive on screen. Doing this right can lead you into a long-term relationship with these potential customers who’ll keep returning for informative and witty insights into your business.
4. Share Your Content via Social Media
Your blog is a great way to get your content in front of as many people as possible, but you need an additional strategy for marketing. There are plenty of ways to help grow reachability and popularity – one easy method is social media posts.
The number of inbound links and traffic both increase when content is shared more on social media. Your blog SEO best practices include posting engaging updates with keywords throughout all platforms to rank higher for search engine queries.
5. Call To Action
Here is more of a bonus that many businesses miss, and it doesn’t have anything to do with SEO, just a missed opportunity. Provide a contact in your blog posts so that people who read your blog can reach out to you for more information about how your business can help them.
These are just a few ways to put your best foot forward when creating SEO blog writing for your business.
Need help with your SEO? Contact us today.