Keeping It Real – Brand Authenticity & Being True To Your Values

In this age of digital transformation, brands need to be mindful of how they represent themselves and their values online—establishing trustworthiness and holding themselves accountable to thrive amidst the ever-changing technological landscape. Authenticity plays a huge role in these efforts, as customers increasingly seek an honest relationship with the businesses they patronize. To that end, […]

There is always space in your marketing for YOU

I came across a social media post where a digital marketer asked if any one cared about the aesthetics of Instagram any more. Her client, the business owner, had added a few shots to their business Instagram, and the digital marketer felt that this ruined the balance of their “strategy” and the aesthetics they had […]