Think Mobile-First: Why Your Website’s Design is Crucial for SEO and Ad Success (and It’s Not Just About Keywords)

Have you noticed our smartphones are practically glued to our hands? I spend enough time thinking about ways to get my son out of his emotional support rectangle! But it does go to show that ignoring mobile optimisation is like leaving money on the table (or more accurately, on the screen). While keywords are undoubtedly important for SEO, they’re just one piece of the puzzle. A seamless mobile experience is equally crucial, and here’s why: