Keeping It Real – Brand Authenticity & Being True To Your Values
In this age of digital transformation, brands need to be mindful of how they represent themselves and their values online—establishing trustworthiness and holding themselves accountable to thrive amidst the ever-changing technological landscape. Authenticity plays a huge role in these efforts, as customers increasingly seek an honest relationship with the businesses they patronize. To that end, […]
Finding Flow and Learning The Ropes in a New Industry!
‘“When I was asked to write a piece for Marketing Jumpstart and contribute my voice, I was terrified. Not only have I not written anything this long since University but I knew that copywriting wasn’t my strength. But like everything else it was a challenge and a challenge I was glad to take!”” If I […]
A CEO’s Story With PTSD
CW: Childhood Trauma, Domestic Violence, PTSD, Anxiety, Suicidal Ideation, Homelessness. As the year began, I took an ambitious step towards reducing mental health stigma among executives. With my YouTube channel ‘CEO with PTSD‘ as a platform for conversation and awareness-raising on this critical issue, I’m striving to bring understanding between people in positions of power […]
