Ways to Increase Social Media Engagement.

Here are the different ways in which you can engage your audience on social media platforms: 

  1. Consistency is critical when cultivating engagement on social media. Planning and scheduling your social media for the week, month, the year will help you set up strategies around the seasons and holidays increasing engagement around your posts. For scheduling, we suggest Social Champ or Hootsuite, but there are many out there that will make the job of planning your content strategy a lot easier.
  1. Instead of sticking to common hashtags, you should consider creating a branded hashtag for your brand using hashtag generators. 

Use your branded hashtag in your posts and encourage your followers to as well. When more people start using your hashtag, all content related to your brand will be visible under this one hashtag. This can improve content discovery and engagement. 

  1. Pivoting off recent trends and events. The pandemic is an excellent example of how to pivot off events. Letting people know how your business is going and how people can still do business with you are essential ways to engage your audience during this time.
  1. Highlight your employees and customers. Sharing your team and your customers puts a human side to your company. Creating a community around your brand will also increase organic traffic towards your business. Doing so can help foster brand trust even more. 
  1. Use video and don’t forget to brand them with a logo watermark. Videos are hugely popular on social media. Case in point — over 500 hours of videos are uploaded every minute on YouTube. TikTok, Insta Reels are good examples of popular video streaming being used by businesses to promote their products. There are quite a few video editing apps available; we recommend Editframe as you can add video, audio, images and change format size for Twitter, Instagram and Facebook stories, feeds and covers. 

It’s essential to promote your brand online to grow it, especially in pandemic times where most shopping is shifting to online. Combined, social media platforms have almost 4 billion users: more than 50% of the world’s population. With such a massive part of the world’s population using these platforms, you can easily reach your target audience by establishing a substantial presence there.

If you need help with increasing engagement with your social media contact us today.

Liked this article? Share it!
LinkedIn
Twitter
Facebook
Email
About Derek Lee Goodreid
Derek is a wordsmith, music artist, audio producer, coder, gamer & problem solver. He handles content creation, web design & digital production within the team. Derek enjoys playing guitar, singing, writing songs, coding projects, epic quests, working on writing steam punk & fantasy stories & cards against humanity with friends. You can connect with him on Linkedin or listen to him on Spotify.
Linkedin Instagram Spotify

You might also like

The Marketing Jumpstart team acknowledges the Traditional Owners of the country throughout Australia and recognises their continuing connection to land, waters and community. We pay our respects to them and their cultures, and to elders both past and present.

LET'S WORK TOGETHER

You want to grow your business, but don’t have time or resources to do it yourself?

We take care of everything from design, development, SEO and more so you can focus on what matters most – running your company!

LOCATED IN AUSTRALIA

We’ve worked remote across Australia since before the pandemic made it cool.

We operate across Perth, Western Australia and Grafton, New South Wales working with clients based all over the world from Madison, Wisconsin to Melbourne, Victoria.

© 2023 Marketing Jumpstart.
Powered by caffeine.