What I Learned After Doing 9 Certified Google Ads Courses

Staying ahead of the curve is not just an advantage—it’s a necessity. Over the last week, I dove deep into Google’s advertising certifications or really just hyperfixated as my neurospicy brain kicked in, completing nine courses that span the entire spectrum of Google Ads, approximately 30+hrs of time or a solid week in Skyrim. Here’s a breakdown of my journey, a small slice of what I learned, and why upskilling is invaluable for anyone in the marketing field.

The certifications I pursued covered the following topics:

  1. Grow Offline Sales
  2. Google Ads Search
  3. Google Ads Creative
  4. Google Ads Display
  5. AI-Powered Performance Ads
  6. AI-Powered Shopping Ads
  7. Google Ads Video
  8. Google Ads Measurement
  9. Google Ads Apps

Each course provided unique insights and strategies tailored to specific aspects of Google Ads. Here are some of the key takeaways from each:

  1. Grow Offline Sales

This course taught me how to bridge the gap between online advertising and offline sales. I learned about strategies to track and measure in-store visits and sales influenced by digital campaigns, highlighting the importance of omnichannel marketing.

  1. Google Ads Search

This certification focused on the fundamentals of search advertising and emphasised keyword research, ad creation, and optimisation techniques. The importance of Quality Score and Ad Rank was particularly enlightening, providing a clearer understanding of how to improve ad performance and ROI.

  1. Google Ads Creative

Creativity in ad campaigns can significantly impact engagement and conversion rates. This course covered best practices for creating compelling ad copy and visual assets, reinforcing that a well-crafted ad is more likely to capture attention and drive action.

  1. Google Ads Display

Display advertising is about reaching audiences through visually appealing ads across the web. I learned about targeting options, bidding strategies, and the importance of designing advertisements that stand out in the vast digital space.

  1. AI-Powered Performance Ads

Artificial intelligence is revolutionising advertising, and this course delved into how AI can enhance ad performance. From automated bidding to dynamic creative optimisation, leveraging AI tools can lead to more efficient and effective campaigns.

  1. AI-Powered Shopping Ads

Shopping ads are a game-changer for e-commerce businesses. This certification highlighted how AI can streamline the process of managing product feeds, setting bids, and optimising performance to boost online sales.

  1. Google Ads Video

Video content is king in today’s digital age. This course explored the nuances of YouTube advertising, teaching me how to create engaging video ads and effectively target audiences to maximise impact.

  1. Google Ads Measurement

Data-driven decision-making is crucial for any successful campaign. This course focused on the various tools and techniques available for measuring ad performance, from Google Analytics to conversion tracking, emphasising the importance of analysing data to refine strategies.

  1. Google Ads Apps

With the proliferation of mobile apps, advertising within apps has become a vital strategy. This certification provided insights into promoting app downloads and engagement through targeted ad campaigns, ensuring that apps reach their intended audience.

Completing these courses has been immensely rewarding, both professionally and personally. Here are some of the key benefits I experienced:

With a comprehensive understanding of Google Ads, I can contribute more effectively to my team’s efforts. Whether we’re brainstorming campaign strategies or analysing performance data, having a deep knowledge of each facet of Google Ads enables better collaboration and more informed decision-making. It also allows me to mentor and guide colleagues, fostering a culture of continuous learning within the team.

Google Ads is a powerful tool for any marketer, and mastering it opens up numerous possibilities for campaign success. The ability to create, manage, and optimise campaigns across various formats—search, display, video, and more—means we can tailor our approach to meet specific business goals. By leveraging AI and advanced measurement tools, we can ensure our campaigns are effective and efficient, maximising ROI.

These certifications have not just been a badge of honor, but a practical tool in a competitive market. They’ve equipped me with the knowledge to stay ahead of industry trends and innovations, ensuring our campaigns remain cutting-edge and effective. The practical benefits of these certifications are clear-they’ve given me the tools to succeed in the digital marketing landscape.

These certifications have not only enhanced my professional capabilities but also boosted my personal confidence. The ability to understand the intricacies of Google Ads and apply this knowledge effectively has reaffirmed my skills as a digital marketer. It’s a testament to the value of continuous learning and professional development.

Completing nine Google Ads certifications has been a rewarding journey though my eyes felt like they would fall out of my skull. It’s underscored the significance of upskilling in today’s rapidly evolving digital landscape and showcased the immense power of Google Ads in driving successful advertising campaigns. Whether you’re a seasoned marketer or just starting, investing in your skills is always a worthwhile pursuit. The knowledge gained enhances your professional capabilities and empowers you to contribute more effectively to your team’s success, keeping you competitive in an ever-changing industry.

Check out the work that Marketing Jumpstart Lead Ad Expert Avi (who runs our East Coast department) has done with Southern Cross Funeral Homes here and Cryo here.

Contact us today about your next Google Ads Campaign.

I am heading off to a well deserved vacation in Skyrim.

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About Derek Lee Goodreid
Derek is a wordsmith, music artist, audio producer, coder, gamer & problem solver. Derek handles copywriting, content creation, web design, seo & digital production within the team. Derek enjoys playing guitar, singing, writing songs, coding projects, epic quests, working on writing steam punk & fantasy stories & cards against humanity with friends. You can connect with him on Linkedin or listen to him on Spotify.