What Is SEO?
SEO, Search Engine Optimisation is the process of optimising your website to get organic or unpaid traffic from the search engine results page. In other words, integrating search keywords and making specific changes to your website design and content can make your site more attractive to a search engine.
How does SEO work?
Search engines crawl the web, collecting information about pages and putting them into an index. Next, algorithms analyse these indices with ranking factors to determine the search results for a given query.
You can be sure that the most popular websites on the internet are doing all they can to make their site as close to perfect for you, but what about those of us who don’t have time or money? Search ranking factors should be considered proxies for aspects of user experience.
SEO Factors organised these into five main categories and weighs each based on its overall importance in optimising your website for search engines:
- quality content,
- keyword research,
- crawlability (speed) & mobile-friendliness;
- architecture/navigation – functional elements such as internal linking structure and domain name length;
- relevance – including textual keywords used within a page’s copy text plus contextual signals like matching targeted ads with contextually relevant pages visited by users before arriving at our destination
The design of search algorithms is to surface relevant, authoritative pages and provide users with an efficient search experience. Optimising your site and content with these factors in mind can help your pages rank higher in the search results. However, unlike paid search ads, you can’t pay search engines to get higher organic search rankings.
Why Is It So Important?
Lots and lots of people search for things. That traffic can be potent for a business not only because there is high traffic but because there is more particular high-intent traffic. Hopefully, the search engine will display your website as a top result on the search engine results page by making changes. Leveraging your SEO can help drive more relevant traffic, leads, sales, and ultimately revenue and profit for your business. It can also reduce your cost per click when advertising through Google.
People are searching for any manner of things directly related to your business. In parallel, your prospects are also searching for all kinds of things that are only loosely related to your business. These represent even more opportunities to connect with those folks and help answer their questions, solve their problems, and become a trusted resource for them.
Are you more likely to get your products or services from a trusted resource who offered great information each of the last four times you turned to Google for help with a problem or someone you’ve never heard of before?
Hopefully, this blog has helped shed light on SEOs and why they are crucial for your business in the digital age. Feel free to reach out with any more questions you may have and how Marketing Jumpstart can help your business with SEOs and digital marketing, contact us today.
